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💡 Tip of the Week
If you run a service business, don’t wait for “more clients” to fix your cash flow.
Pick one money system you can follow every week (even when life is hard), and keep it simple enough that you’ll actually do it.
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In This Issue
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Owner Spotlight, Griselle’s story, from chronic pain to a healing mission
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Key takeaways, mentorship, self care, and a real cash flow system
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Presented by
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QuickBooks Cleanup Sprint — Fast Path to Clarity
Turn messy books into decision-ready numbers fast, then we teach you how to keep them clean and cash-smart going forward.
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Save on tax filing by providing clean financial statements to your accountant instantly
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Streamlined bookkeeping so you can see exactly where your cash is going
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Owner training on what to watch monthly
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Have someone in your corner who actually cares about helping you succeed
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Clean books, clear choices.
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Owner Spotlight, Griselle Quinones — Chronic Pain, a Turning Point, and a Business Built to Help People Heal
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Owner Spotlight: Griselle Quinones
Inner G: Restorative and Holistic Care • Chicago, Illinois • Massage therapy as healthcare, not a luxury
Learn more about Inner G →
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Why This Spotlight
Real owners, real numbers, real challenges.
Griselle’s story begins with something many people can relate to, living with chronic pain and stress for years, and feeling like the “normal” solutions weren’t working.
She turned that experience into a mission, and later into a business. And like many owners, she discovered that healing others is one challenge, but building a stable cash flow system is a whole other one.
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Who is Griselle?
Griselle didn’t always have a passion for holistic wellness.
She started her business because she knows what it feels like to live in a body that won’t let you relax, where pain and stress become normal, and you quietly wonder if this is just how life is now.
Inner G exists to prove the opposite: your body can feel safe again, and with a bit of help, you can have great quality of life.
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Her mission
"Inner G was built on the idea that healing isn't just about easing pain; it's also about self-discovery, curiosity, and learning to care for yourself. Through compassionate, tailored care, Inner G helps individuals positively redefine their relationships with their bodies, instead of considering self care a 'pain.'"
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Griselle’s Story, why Inner G had to exist
Griselle’s relationship with pain started early.
It was the kind of chronic tension that follows you, even when you’re “doing everything right.”
For a long time, she lived like so many people do: push through, stay active and busy. But she eventually realized that it wasn't working.
In 2012 she began trying alternative care, chiropractic, massage therapy, acupuncture, and other holistic approaches, not as a luxury,
but because she needed a way to feel like herself again.
What surprised her wasn’t just relief. It was the realization that so much of our stress is stored physically,
and that healing often starts when the body finally feels safe enough to let go.
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The leap into purpose
That personal shift became her calling.
Griselle pursued formal training, built her craft, and in 2018 she opened Inner G in Chicago.
Her belief was clear: massage therapy aren't a luxery that only rich people do. For people living with chronic pain, anxiety, burnout, and tension,
it’s part of staying functional, clear, and emotionally steady.
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The business grew. By 2022, Inner G had expanded into a small team (seven part-time therapists).
But growth brought a lesson a lot of wellness owners learn the hard way: you can have a full calendar and still feel financial stress.
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The post-COVID cash flow lesson
After COVID, cash flow became the loudest voice in the room.
Expenses rose, uncertainty stayed high, it's hard to be confident in your business when your finances are quietly bleeding.
Griselle implemented Profit First with the help of a profit coach, and that shift changed everything:
she stopped making business decisions blind and started making them from a plan.
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The result: less stress, more control, and more energy to focus on what Inner G was built for, helping people heal.
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What is going well
- Clear positioning. Inner G is a place for restorative care and real systemic change, not “quick relaxation.”
- Team expansion. Seven part time therapists increases access while protecting the experience.
- Growing awareness. More people are treating massage like healthcare, especially after the anxiety and stress wave of the last few years.
- More calm around money. Profit First systems reduced cash flow anxiety and brought clarity to spending and growth decisions.
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Where she is focused next
- Cash flow stability through growth. Expanding without recreating the post COVID stress cycle.
- Clarifying structure. Defining roles and responsibilities in a hybrid wellness model.
- Education and perception shift. Helping the market see massage as a wellness tool, not an “extra.”
- More space over time. Building a practice that has room to breathe, for the team and for clients.
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